Introducing the Yellow Magic Blog!
A Word from our President and CEO - Ron Mintle
   Yellow Pages, Industry News, Technology and Information

--------------------------------------------------------------------------------------------------------------------------------------------------------- Social Media Impacts Yellow Pages Industry Positively with Local Social Search!

Greetings to all the Yellow Pages Industry and Directory Publishers!

Within just a FLICKr of an eye, the whole business world must FACE books, white paper reports and articles about new ways of searching, sharing, communicating or LINKING-In to each other. It is enough of a SEVEN-fold change to make even the most seasoned, techno-savvy Yellow Pages executve TWITTER or YELP with trepidation. Our first grade teachers, however, would be proud of us for finally learning how to share, and share globally and virally!

Social Media networking has been very popular since its inception, especially with the younger demographics, but since the recent birth of several new sharing products, tools and portals, a much greater percentage of every demographic has joined the fast ride on the golden social networking monorail. In fact now only 11% of users are aged 12 and under and the fastest growing segment are Adults 35-49 according to Quancast June 2009 ratings.

Both Fortune 500 and small businesses are UTTERLI jumping at the chance to add company profiles within these new channels because socialnomically, it makes good local search sense for Branding, Customer Relationship Building, Public Relations and Sales. Social networks also add fire-power to stacking a business's Google rankings.

The big news is how both local and social search have become important to consumers, and as YP Publishers begin to embrace the social media sector and add more social media marketing elements to their portfolio, the growth of social media usage equates to growth also for the Yellow Pages directory usage.

Essentially, for YP Directory Publishers, the social media message seems to be "Get in now OR-KUT your losses before the competition begins XING you out." Social Media is like a giant SONICO SEESMIC boom that is exponentially reverberating its thunderous growth and appeal around the world. It has become a great channel to inject the proverbial hyperdermic needle for News Updates, Press Releases, Branding Opportunities, Local Search, Customer Relationship Management, Sales and Marketing.

Q: Why is it so popular? A: Fresh honest responses in real time by individual citizens that seem more trustworthy than mass media personalities is one of the greatest reasons listed...not to mention the organic nature of social site reporting and sharing LIVE what is "hot" and "happening" RIGHT NOW, based on popular vote. Another reason social media is growing so fast is a control factor: the people participating are steering the mechanism, not a Corporate or Commercial Program Director. Additionally, social search is giving local search another parameter to consider: personal reference and opinion search results versus just listing results. Although this is not a new concept, ie "Trip Advisor" etc...certainly it is one that is growing in demand. Twitter alone is reported to have grown over 1300% last year and worth over one billion dollars already.

The entire platform apparently is meant to be "For the People and By the People," and it either weeds out derelicts that abuse the system, or rewards winners with thousands of responses, followers, accolades and sales.

Including social networking platforms as part of your business plan can catapult your success in many areas - ignoring them does not seem to be an option, since social networks capture the largest, fastest-growing audience that you can reach today. Specifically, within the Yellow Pages Publishing Industry, integrating and adding share-with-friends tools to electronic (mobile and Internet) YP directories have offered lucrative viral “pass along” growth for business listings. Yellow Magic Incorporated has already added several new SHARE features to both their IYP technology and Mobile YP Directory Publishing packages.

Companies that have not yet joined a social or shared network either professionally or personally, often say that they fear their privacy will be eradicated or that they do not understand how to use it as a business tool, nor have the time. This is understandable, but there are several tutorials available on-line that can teach you how it all works, and there is plenty of room to maintain your privacy or not, to the degree you choose, and there are new tools and applications that help you automatically stay in touch with your target market/customers for you, such as Yellow Magic’s new TweetMagic Leads to be completed and launched next month.

Most of us can C-Y-WORLD privacy issues are a barrier and a fear factor, but once you understand the rules and benefits of expressing your viewpoints, sharing media content and comments responsibly, you can learn to MIX-In professionally and see sales and customer relationship building SKYROCK-et and you will make new FRIENDSTERs for life. Not a bad business tool at all! Companies used to pay millions of dollars for this kind of broadcast exposure, but it is often free, interactive, viral and able to target local, national or international markets.

We would like to give a HI5 to each of you that already participate in this new NOW! world of social media consumerism and sharing tools - especially the Yellow Pages Industry. Together the two offer can businesses foundational business support, interactive electronic directories that support share- with-social-media-options which offer so much influence, value and engagement to any topic, brand, person, place or thing.

Best of luck to all of you this year with your Blogging, Feeds, Chatting, Hashtag Marketing, Facebook Shopping, Tweeting, Texting, YouTubing, Flickering, etc. as we give each of you a big GoogleWAVE good-bye until the next issue of Out-of-the Hat.

Yellow Magic is concentrating on a lot of development for tools to capitalize on this phenomenon.
Yellow Magic’s Mobile directories can now be searched with Tweets! MCM Twitter Technology. To learn more, please click on this link!


And next month when TweetMagicleads.com is launched, there will be a paradigm shift in the process of bringing buyers and sellers together. Contact us to learn how you can add selling social media leads to your advertisers.

Thanks again to our Trade Organizations for helping us embrace and understand the dynamics of Social Media ADP, YPA, EADP, ADPAI, Yellow Pages TODAY!, Kelsey Group, Simba and many others for helping the YP Industry excel in FAST-CHANGING times.

To see a partial list of Social Networking sites, click here. And we have added a few news and information links below that have very useful statistics and news which will hopefully benefit and interest you.

Social Media Study, Print Publishers Go Mobile, Mobile SMS Publishing, GroupM+comScore Report.

Wishing you all a prosperous 2010,

Ron Mintle

What's New
Yellow Magic Develops New Social Marketing Tools For YP Publishers & Adds New Social Sites!

Yellow Magic’s Mobile directories can now be searched with Tweets!

MCM Twitter Technology. To learn more, please click on this link!
And next month when TweetMagicleads.com is launched, there will be a paradigm shift in the process of bringing buyers and sellers together. Contact us to learn how you can add selling social media leads to your advertisers.

Visit the New Yellow Magic Blog! Yellow Magic Blog.

Share Yellow Magic News Updates and YP Industry News, Reviews and Opinions on our New Yellow Magic Social Sites FaceBook Yellow Magic Incorporated and Twitter YellowMagicInc
Yellow Magic News
We want to welcome PrimeTel in Cyprus for joining the Yellow Magic family. PrimeTel publishes directories in English and Greek and Yellow Magic is happy to announce that Greek is now the 23rd language our software supports.

Also congratulations to New Millennium, Telefonica Amarilla and Tanzania YP for creating and publishing their first Mobile Directories using MagicCarpet Mobile. Great job!
Product Features
New Items
  • More Visual Cookbooks! What are Visual Cookbooks? As you all know, manuals are great for finding out what a particular button or menu item will do, but often getting a job done requires that you know what steps need to be taken in what sequence to get it done quickly and correctly. We track questions from users, and when we see that we are getting the same questions asked about procedures, then we know it is time to make a Cookbook. Reading a Cookbook gives you step-by-step instructions on how to do what you want. These cookbooks are great, but then we decided what would be even better is to be able to see the actual process on the Yellow Magic screen. We now have over 30 Visual Cookbooks on the TSR site. Read More!
  • Be sure to install Teleporter (which also has a Visual Cookbook) to receive your automatic updates to your YM system.
Production Tips
Document Imaging

The new Document Imaging features not only allow a publisher to move towards a green, paperless environment, but it allows the users to save important documents for individual customers as well as to save marketing pieces used by your Company. Some documents will be system-generated such as Confirmation Invoices, Verification Contracts, Proof Pages and Statements, and some documents will be scanned into the system such as Sold Contracts, Copy Sheets or Marketing/Sales Pieces.

You do not need a user license to utilize Document Imaging inside Yellow Magic; anyone can access it, including your Sales Force. The Customer, Account Display screen makes Documents available as well as the Document's Button on Yellow Magic's Quick Launch Bar on the main Yellow Magic screen.View Here From either location, you will find a quick look-up by account number and list of the different document types you can review, print, email, etc. Alleviate all the costly print outs by saving and storing your documents electronically! For complete details and screen shots on Document Imaging, please refer to our Visual Cookbook or the Customer User Manual located in the Magic Club Downloads.
Upcoming Events
Next Event:

ADP - 2010 Annual Convention and Partners Trade Show
March 17-20, 2010
The Woodlands Waterway Marriott Hotel & Convention Center
The Woodlands (Houston), Texas
For more information: www.adp.org

YPA - 2010 Yellow Pages Association Conference - Transformers
April 17-20, 2010
Las Vegas, Nevada
For more information: www.ypassociation.org


We will see everyone soon at theYPA and ADP Spring Conventions!
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