12/16/2011 - Search Your Local Yellow or White Pages Directory on Kindle and Nook eReaders

Yellow Magic Incorporated Launches YelloReader Technology for White and Yellow Pages Directory eBook Publishing for Nook and Kindle Readers

Search Your Local Yellow or White Pages Directory on Kindle and Nook Readers

With the advent of Amazon already outselling print with electronic books, Yellow Magic Incorporated strategically developed YelloReader Technology for Yellow Pages Directory Publishers, formatting directories for the Barnes and Noble Nook and the Amazon Kindle eReaders.

“While Amazon and Barnes and Noble have been benefiting from surging sales of Kindle and Nook reader devices, the demand for more eBooks has also increased,” said Ron Mintle CEO of Yellow Magic. “We felt compelled to create a program that formats a white and yellow pages directory book for both top-selling Nook and Kindle readers, in which they could also be distributed electronically on the Amazon and Barnes and Noble platforms,” commented Mintle.

“YelloReader will format a directory’s’ complete list of headings to select from, yellow or white listings, images and display ads. The devices already support search and the ability to create bookmarks, making the eReaders perfect devices for the Yellow Pages and Directory Publishing Industry,” adds Sam Pretorius, Director of Program Development.

“The YelloReader technology formats the directory content and graphics for the Kindle and the Nook, and opens up more channels for electronic directory distribution on Amazon and Barnes and Noble platforms for publishers,” said Mintle.  

“YelloReader also offers an easy way for publishers to be able to just post a free download link of their e Reader-formatted directories on their own website, giving consumers both download and device choices,” said Pretorius.

“With Amazon lowering the price of the Kindle and electronic books projected to surpass print books within 2-3 years, clearly eReaders are a critical mass to respect and follow,” commented Mintle.

According to Citigroup analyst Mark Mahaney, the Kindle alone has increased sales 200% compared to the same period last year.

“Other exciting aspects of reaching this fast-growing demographic of eReaders is that both the Nook and the Kindle continue to upgrade their functionality and programming of each device to include color screens, streaming video, email, social network sharing, movie service, games, and the ability to share content.  As they begin competing with smart tablets, they become a very affordable and popular hybrid,” noted Pretorius.  

"Whereas not everyone can afford an iPad or Android tablet, the ultra-mobile and much lower priced eReaders appear to have struck a chord with a much wider demographic that has the potential of making the electronic book reader as ubiquitous as a cellphone.  The exciting opportunity for the publishing industry is that this can extend their distribution reach.  Not long ago there was the almost iconic image of a phone on top of a directory in each home, and now the other day I saw a cellphone resting on a Kindle in a coffee shop, that's where we are heading," observed Pretorius.

Kindle and Nook publishing solutions for the Yellow Pages Directory Publishing Industry:

Kindle YelloReader http://bit.ly/oRun3I  
Nook YelloReader  http://bit.ly/p3wjqU 

12/15/2011 - Amazon: Third Week in a Row, Kindle Sales Surpass 1 Million per Week
We are thanking Tech Crunch for this news bite and sharing it here.

This is incredible!  We are beginning to see even more penetration of eReaders worldwide and understand the significant benefits for Directory Publishers to add this format as soon as possible.  Yellow Magic has added the YelloReader for conversion of White Pages and Yellow Pages for  eReader devices, including for the Amazon Kindle and Barnes & Noble Nook.

Visit the New Yellow Magic Blog! Yellow Magic Blog.

Share Yellow Magic News Updates and YP Industry News, Reviews and Opinions on our New Yellow Magic Social Sites FaceBook Yellow Magic Incorporated and Twitter YellowMagicInc

03/01/2010 - Yellow Magic Develops New Social Marketing Tools For YP Publishers & Adds New Social Sites!

Yellow Magic’s Mobile directories can now be searched with Tweets!

MCM Twitter Technology. To learn more, please click on this link!
And next month when TweetMagicleads.com is launched, there will be a paradigm shift in the process of bringing buyers and sellers together. Contact us to learn how you can add selling social media leads to your advertisers.

Visit the New Yellow Magic Blog! Yellow Magic Blog.

Share Yellow Magic News Updates and YP Industry News, Reviews and Opinions on our New Yellow Magic Social Sites FaceBook Yellow Magic Incorporated and Twitter YellowMagicInc

New programs coming for 2009

12/01/2008 - These last few months have been very busy for Yellow Magic as we continue to fine tune new unreleased programs that we hope to unveil in 2009, and as we traveled abroad attending both the ADPAI trade show in Malaysia, and ADP Mid Year Convention in San Antonio, Texas.

While in Malaysia, it was wonderful to see the Asian Market spring so far forward into the latest technological advances and digital publishing world. Yellow Magic had the opportunity to visit several of our customers as well as servicing and training new customers in Macau, Thailand, and Vietnam. New acquaintances were also made in Laos and Cambodia.


The ADPAI convention discussed the topic of “The Era of Change.”

The welcome address was presented by Mr. Vo Hoa Binh, Chairman of the managing board of Vietnam Telephone Directory and Yellow Pages 2 JSC, along with Ms. Pham Thi Kim Tuvet Loan, General Manager.

Many of the Industry’s top leaders informed the ADPAI publishers about the importance of multi-platform digital directory publishing and the growth trends for digital directories.

Richard Sloop, President of Alaurus software addressed the increasing need for good Customer Management tracking tools in order to remain a successful growth company.

Ken Clark, President/Publisher of YP Talk revealed further Keys to Success for the YP Industry, and Neg Norton, President CEO of YPA delivered the facts about how ADPAI has remained successful in an era of Local Mobile Search.

Mr. Neal Barry Polacheck, CEO of the Kelsey Group USA, presented an outstanding analysis of the Predictions and Implications of the Global Yellow Pages for 2008 through 2012.


The Mid Year ADP Convention was a big success in San Antonio, helping Independent Directory Publishers analyze the marketplace for growth opportunities and niche marketing. Jim Hail, ADP Chairman and President/CEO of Hagadone Directories had an impressive Power Point presentation on the growth and projected growth for YP Directory advertising revenue, which is available on the ADP website if you missed it!

Ken Clark, President/Publisher of YP Talk revealed the differences between the myth of dwindling Yellow Pages usage and the REAL concrete usage numbers, along with demonstrating that there are more political agendas attempting to be served in the face of truth concerning intelligent environmentalism regarding the use of paper in the YP Industry.

Many of the other speaker’s presentations addressed the position of being a multi-platform, multi-media YP Directory provider/publisher, using new digital media publishing tools. Kim Maksen from Hagadone Directories, Jacqui Ponkey of Genesis Publisher Services, Pemmie Sheasby from Sunshine pages and Bruce Ehlenbeck of Directory Plus created a dynamic presentation and panel discussion.

Again if you missed any of these enlightening speaker presentations, they are all posted on the ADP website for your review.http://www.adp.org/

Sharing knowledge and trends at our Conventions and Conferences offers valuable tips in an ever-changing world of commerce. The business trips were enlightening and we really enjoyed, as always, making new friends and learning from the top leaders in our Industry.
New Yellow Magic Publishers View printable PDF of this article
07/31/2008 - Yellow Magic would like to welcome our newest Publishers to license Yellow Magic software. They are Suriname Yellow Pages in South America and Tanzania Yellow Pages in Africa.

It is always exciting to work with other companies around the globe.

Suriname, officially the Republic of Suriname (traditionally spelled Surinam by the English who founded the first colony at Marshall's Creek, along the Suriname River, but the Dutch spelling is more widely accepted), is a country in northern South America. The Dutch were some of the earliest traders who visited this area along with other parts of South America.

The country is the smallest sovereign state in terms of area and population in South America, and the official language is Dutch. The capital, where we will be training, is Paramaribo, located on the Atlantic Ocean coast of South America.

The directories are published with classified headings and indexes in four languages: Dutch, English, Portuguese, and Chinese.

Welcome Suriname Yellow Pages!

Tanzania, Africa, officially the United Republic of Tanzania, is home to what many geologists consider the tallest ‘true’ mountain in the world, Mt Kilimanjaro. Whether it is the first, second, third or fourth tallest, it is one of the most majestic mountains in the world with one of the most beautiful cities in the country, which lies at the base of this mountain, Moshi. Swahili is the lingua franca of much of East Africa, but there are several indigenous dialects in use.

Tanzania includes what was once known as Tanganyika and the island of Zanzibar, which is how it arrived at the blended new name, Tanzania. Dodoma is the country’s political capital, shared with Dar es Salam, “Abode of Peace,” which is the Arabic spelling for Yer-u-salem, formally Mzizima, and the largest city in Tanzania.

This is the city where Tanzania Yellow Pages is headquartered, located on a massive natural harbor on the eastern India Ocean, coast of Africa.

Welcome Tanzania Yellow Pages!

Yellow Magic has New Tools View printable PDF of this article
04/01/2008 - We have added many additions: ProofQuick, Mobile SalesMagic, MagicCarpet Mobile, and also many new Internet Publishing versions. Yellow Magic has had one of the busiest product development years ever!

Sales Force Automation on a Cell Phone. Yellow Magic will be introducing another new product named Mobile SalesMagic which is a cell phone based sales force automation tool that tracks field sales in REAL TIME and delivers leads and sales appointments to your Sales Staff. The product offers maps and directions and more to help your Sales Staff meet their goals and use their time more efficiently. No more waiting until the end of the day to tally up your new sales, Mobile SalesMagic reports live sales figures to your Main Office on a monitor, on a cell phone, or with printed reports.

Another great feature is that your sales reps can enter any telephone number and see if the lead is already in the system or not!

Also, MagicCarpet Mobile for mobile directory access publishing will also be displayed in the forefront at our Yellow Magic booth(s) as well as all our Digital Publishing products. Come by for a Demo! We will be giving away MagicCarpet Mobile web sites created by the MC Mobile Directory Publishing System to the first 5 publishers at both YPA and ADP who would like to try MC Mobile for one of their directories for free for 6 months. We will process and host your Directory for you and you may use it and see it LIVE on any Internet-enabled Cell Phone or PDA! Go to the Events tab to see more details! And if you are attending the YPA and ADP tradeshows, swing by our Booths and let us know you are interested!

Again for more information on any of these new products and services, please feel free to email Paula Menard, Director of Marketing and she will arrange a telephonic meeting with a Regional Sales Manager or a private meeting at the Conventions, plus send you more information and links to our website.
Proud Member of: