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Contact:

To interview a spokesperson about the Power of Yellow, or to get more information about the Power of Yellow campaign, including a complete media kit, contact the Association of Directory Publishers below, and the designated Association Spokespersons.

The Association of Directory Publishers  recently launched“ The  Power of Yellow™” at a  National Rally in Chicago in early November  2012 for advertisers and consumers seeking to know the truth about the Yellow Pages and the latest research-based facts about Yellow Pages usage and effectiveness.  “There is a virus of misperception spreading today that grossly undervalues the Yellow Pages.  For that, our Association takes part of the responsibility. Today, the Association of Directory Publishers, the heart and voice of the independent Yellow Pages industry and the emerging leader of the entire print Yellow Pages industry, is stepping to the forefront to proclaim to all that the Yellow Pages are alive and well and must be considered by every smart business to be a valuable part of its media mix.  The rallying call for this ADP-sponsored initiative is the Power of Yellow.  ADP is confident that advertisers will be the greatest beneficiaries of this initiative as they gain fuller appreciation for the Yellow Pages’ exceptional ROI, low cost of customer acquisition, high impact of customer influence, and unmatched call-to-purchase conversion rate. For advertisers and consumers alike,there is a special sub-section of the ADP web site should be their trusted source for reliable, research-based data about the Power of Yellow™”.  Larry Angove, President ADP

Designated Association Spokespersons

Jim Hale                                 Cindi Aldrich
Chairman, Power of Yellow Committee       President and CEO
President, Hagadone Directories                 Association of Directory Publishers
Phone:  +1 208-292-5656                            Phone:  +1 800-267-9002
Mobile:  +1 208-664-0133                            Mobile   +1 248-705-4770
Email:  yellopage@aol.com                         Email:   cindi.aldrich@adp.org


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Association of Directory Publishers