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Commerce unites people
Yellow Pages connects people
Learn the Facts -
A Message by the Association of Directory Publishers
“There is a virus of misperception spreading today that grossly undervalues the Yellow
Pages. For that, our Association takes part of the responsibility. Today, the Association
of Directory Publishers, the heart and voice of the independent Yellow Pages industry
and the emerging leader of the entire print Yellow Pages industry, is stepping to
the forefront to proclaim to all that the Yellow Pages are alive and well and must
be considered by every smart business to be a valuable part of its media mix. The
rallying call for this ADP-
Yellow Pages are an extremely valuable resource in any local community, consistently connecting buyers with sellers for over one hundred years. Yellow Pages have an amazing performance track record as a business and consumer resource. Their market share of users, coupled with their advertising revenue generated is so significant that competitors often try to erode their notoriety and market share in any way they can, no matter what it takes or what must be erroneously rumored.
After the dust settles, Yellow Pages Publishers win, advertisers and consumers win, and local employment wins, as the Yellow Pages Directory Industry continues to hold their ground gracefully by providing both digital and printed relevant local search content and connecting buyers and sellers with their directional resources.
In response to recent mythical hog-
Great worth attracts
great envy!
Yellow Magic Incorporated honors the Yellow Pages Industry for consistently receiving high accolades for exceeding Business and Industry Standards for excellence in accuracy, relevancy, reliability, sustainability, as a significant provider of local jobs, as a generous donator and sponsor of both local and national events, charities and as a welcomed community/business service.
The Power of Yellow™