“While Amazon and Barnes and Noble have been benefiting from surging sales of Kindle and Nook reader devices, the demand for more eBooks has also increased,” said Ron Mintle CEO of Yellow Magic. “We felt compelled to create a program that formats a white and yellow pages directory book for both top-selling Nook and Kindle readers, in which they could also be distributed electronically on the Amazon and Barnes and Noble platforms,” commented Mintle.
“YelloReader will format a directory’s complete list of headings to select from, yellow or white listings, images and display ads. The devices already support search and the ability to create bookmarks, making the eReaders perfect devices for the Yellow Pages and Directory Publishing Industry,” adds Sam Pretorius, Director of Program Development.
“The YelloReader technology formats the directory content and graphics for the Kindle and the Nook, and opens up more channels for electronic directory distribution on Amazon and Barnes and Noble platforms for publishers,” said Mintle.
“YelloReader also offers an easy way for publishers to be able to just post a free download link of their eReader-formatted directories on their own website, giving consumers both download and device choices,” said Pretorius.
“With Amazon lowering the price of the Kindle and electronic books projected to surpass print books within 2-3 years, clearly eReaders are a critical mass to respect and follow,” commented Mintle.
According Citigroup analyst Mark Mahaney, the Kindle alone has increased sales 200% compared to the same period last year.
“Other exciting aspects of reaching this fast-growing demographic of eReaders is that both the Nook and the Kindle continue to upgrade their functionality and programming of each device to include color screens, streaming video, email, social network sharing, movie service, games, and the ability to share content. As they begin competing with smart tablets, they become a very affordable and popular hybrid, noted Pretorius.
"Whereas
not everyone can afford an iPad or Android
tablet, the
ultra-mobile and much lower priced eReaders appear to have struck a
chord with
a much wider demographic that has the potential of making the
electronic book
reader as ubiquitous as a cellphone. The exciting opportunity for
the
publishing industry is that this can extend their distribution reach.
Not
long ago there was the most iconic image of a phone on top of a
directory in
each home, and now the other day I saw a cellphone resting on a Kindle
in a
coffee shop, that's where we are heading," concluded Pretorius.
View Kindle and Nook publishing solutions for the Yellow Pages Directory Publishing Industry:
Kindle YelloReader http://bit.ly/oRun3I
Nook
YelloReader http://bit.ly/p3wjqU
About Yellow Magic Incorporated
Yellow Magic Incorporated is a
global supplier of software solutions for directory publishers. Our
software
has been licensed to more than 170 publishers for directory production
for 54
countries and in 23 languages. Supported publishing formats include
both Print
and Electronic (Internet, CD-ROM, and Mobile)
directories. The software helps reduce costs, errors and overtime,
while
improving quality and increasing productivity and revenue. The software suite
includes Sales Management,
real-time Sales-Force Automation, Pagination, Data Verification,
Contract
Entry, Billing, Collections, Free Listing Management, Font Management,
Quality
Control, and Extensive Reporting along with Ad Tracking, Customer
Relations
Management, and Directory Distribution. For more information, please
visit http:www.yellowmagic.com